PROJECTS

OCuSOFT, a leading name in eye care, sought to expand its reach by connecting with estheticians, lash artists, and a younger female audience. The creative direction was inspired by a light, airy, and fresh aesthetic, which parallels the approachable, clean look of Neutrogena. 

OCuSOFT aimed to expand its growing product line by entering the competitive contact lens market. The design drew inspiration from leading brands and established manufacturers in the industry, aligning with market expectations while maintaining a unique identity. 

The OCuSOFT Dry Eye Kit provides a comprehensive three-step system to cleanse, hydrate, and soothe dry, irritated eyes. The design incorporates key elements found in competitor branding, ensuring relevance within the market while reinforcing OCuSOFT’s distinct visual identity.